Looking Forward

It started when I sat down with my wife Katie and we began to search for answers to our weight problems. We first identified what each of us hoped to gain and why being slimmer would give us that. Our aspirations turned out to be quite straightforward. For Katie, it was all about the kids – being able to get in and play with them. Equally, she aspired to feeling good about being un-dressed when we’re intimate together.

Most of all I hoped to dress well again. I had become completely fed up with ‘fat boy’ clothes! And I SO wished to be fit enough to get to the top of our three storey house and still be able to breathe properly!

Going through this process revealed that how we perceive ourselves is a key factor in how we actually look. Those of us who are obese tend to have a very low self-image. It’s a popular assumption that reducing weight will make everything in life good again. I want you to know how much I understand this thought process. Here are some observations…

Psychologists understand that we have a subconscious mind, which doesn’t recognise the difference between a real thing and an imaginary thing. And therefore our subconscious transfers its most vividly perceived information into our conscious – imaginary or otherwise! Repeat a concept often enough and that surfaces as the overriding idea.

Mull that thought over for a moment. The chances are you’ve been repeatedly telling yourself that you’re too large. Our subconscious needs to be fed a diet of what we actually want to be real.

We must always be focused on the prizes of losing weight, not the price. So between us, we came up with a number of things that we knew would be better once we’d lost the weight – Things like having fun with the kids, cycling, more confidence, poise, going for long walks, dancing and playing tennis.

Next we conjured up visions of ourselves on vacation, looking fantastic in our new summer gear. We got the respect and esteem of people as we confidently mingled with others. Life became a breeze.

Consequently, the weight came off (though not too much…) Has it been worth it? You bet…

(C) Scott Edwards. Pop to WeightLossDietWar.com for great advice on slimming and weight management.

Two weeks from now you can lose inches around your waist, look and feel better and drop up to 10lbs in overall weight.  You will regain some of that glow and feel much more confident just after a couple short weeks. Find out how…

As you begin to write your ad, try to get into the mind of your visitor or prospect. What exactly are they looking for and how would they benefit from your product or service? And, how would they benefit by buying from you rather than a competitor. Before you jump in make sure you budget for your campaign and split test different ad formats, as long as you check your stats you will know what is working and what isn’t. If you don’t have a proven split test campaign then give the FlexSqueeze theme for WordPress a go, it does a whole lot more….. Ok here’s your check list…..

1. Headline (the “Attention” part)

This is by far the most important element, it has to be a big bold promise of some kind. Give them a reason to read the next line.

2. Sub-Headline.
Just as the purpose of the headline is to get you to read this line, the purpose of this line is to get them to read the next line. Plus, backing up the promise is really important.

3. Benefits (Interest)
Use the benefits of your product (as opposed to features) to put your prospects mind in the middle of the picture. How should your customers feel when they’re using your product or service? How would they feel if they missed out? How would you feel?

4. More Benefits.
Skepticism is always high these days; it takes a lot to convince people, build trust and show your prospect more reasons to buy.

5. Proof.
Testimonials work. Amazing facts are always good. Easy-to-understand statistics help, too. Prove that your product does what you say it will do.

6. Risk Reversal.
Offer a money-back guarantee? Put you visitor at ease, there can be no risk whatsoever.

7. Photo.
This isn’t required, but it will definitely increase your response rate. Show someone enjoying the product and illustrate the benefits. A photo of you, which personalizes the piece and makes it seem more real, can help a lot.

8. Offer. (Just one)
You have to offer something. It’s amazing how many ads are produced without an offer. It’s important to get your name out there, – without an offer, your ad is dead. Nothing happens.

9. Call to Action.
You must ask your prospect to do something. Really! If the rest of the ad is reasonably well-structured, people will act – they’ll take advantage of your offer and do exactly what you ask them to do. This is where your ad can become your best salesperson.

10. Reducing the Resistance to Accepting Your Offer. Pile on the sweet talk
It’s that guarantee again, and it’s OK to mention it more than once, reducing your customer’s risk to zero is really important.

For sales copy or Squeeze Pages

11. Create a Sense of Urgency.
Use language like: “Just five days left” “Only 12 lucky golfers will” “Take advantage today and you’ll also get.”

Try writing a couple different versions and split up your mailing or post two different web pages to see which one draws responses.