As you begin to write your ad, try to get into the mind of your visitor or prospect. What exactly are they looking for and how would they benefit from your product or service? And, how would they benefit by buying from you rather than a competitor. Before you jump in make sure you budget for your campaign and split test different ad formats, as long as you check your stats you will know what is working and what isn’t. If you don’t have a proven split test campaign then give the FlexSqueeze theme for WordPress a go, it does a whole lot more….. Ok here’s your check list…..

1. Headline (the “Attention” part)

This is by far the most important element, it has to be a big bold promise of some kind. Give them a reason to read the next line.

2. Sub-Headline.
Just as the purpose of the headline is to get you to read this line, the purpose of this line is to get them to read the next line. Plus, backing up the promise is really important.

3. Benefits (Interest)
Use the benefits of your product (as opposed to features) to put your prospects mind in the middle of the picture. How should your customers feel when they’re using your product or service? How would they feel if they missed out? How would you feel?

4. More Benefits.
Skepticism is always high these days; it takes a lot to convince people, build trust and show your prospect more reasons to buy.

5. Proof.
Testimonials work. Amazing facts are always good. Easy-to-understand statistics help, too. Prove that your product does what you say it will do.

6. Risk Reversal.
Offer a money-back guarantee? Put you visitor at ease, there can be no risk whatsoever.

7. Photo.
This isn’t required, but it will definitely increase your response rate. Show someone enjoying the product and illustrate the benefits. A photo of you, which personalizes the piece and makes it seem more real, can help a lot.

8. Offer. (Just one)
You have to offer something. It’s amazing how many ads are produced without an offer. It’s important to get your name out there, – without an offer, your ad is dead. Nothing happens.

9. Call to Action.
You must ask your prospect to do something. Really! If the rest of the ad is reasonably well-structured, people will act – they’ll take advantage of your offer and do exactly what you ask them to do. This is where your ad can become your best salesperson.

10. Reducing the Resistance to Accepting Your Offer. Pile on the sweet talk
It’s that guarantee again, and it’s OK to mention it more than once, reducing your customer’s risk to zero is really important.

For sales copy or Squeeze Pages

11. Create a Sense of Urgency.
Use language like: “Just five days left” “Only 12 lucky golfers will” “Take advantage today and you’ll also get.”

Try writing a couple different versions and split up your mailing or post two different web pages to see which one draws responses.

Make Millions at Home with your Computer

With a headline that sounds like it’s right out of a late-night infomercial, this must be a SCAM. Can there be REAL information for you here? Can there? When it sounds too good to be true, it usually is. Usually.

Three Minutes to Your Future

If you have three minutes, I’ll cut to the chase and give you real answers to real questions. I need to warn you up front, there is no magic way to make money on the internet.

There is no button to push that makes it all happen. It will take your time – you decide how much. It will require you take action. You will come to your computer with the intention of making money. You will sit down and complete one of thousands of Action Plans – all the tools and step-by-step guides will be provided. Wow! That sound like work! Sorry. It is.

The up-side is that you work for yourself. You decide how many hours to put in. You decide how many and which Action Plans you will complete.

By building multiple, small, continious  streams of income you will notice your bank account actually begins to fill. When this begins to happen most people get a ‘giddy’ feeling. It’s like, Oh, my gosh. People are putting money Read more…

Writing a successful product review will require a formula and critical reasoning. Great Product Reviews are among the most searched information on the Internet. If you are able to locate and review niche product or services you could have a potentially profitable business. This article will help lead you through the steps of creating a great review. We will disect the building blocks and assemble them into a formula you can use over and over. The end of this article will discuss the way search engines uniquely crawl reviews. Understanding this will help construct specialized reviews that will be read my more people in the internet.

In order to have write a review that will be read by masses, the information you include and the way you write your review must, in the end, be unique. Research the product first hand or read what others have to say but write your own review. Credit where credit is due, but let me say that again: Write your own, unique review. Keep notes, compile them, structure your review and write it.

SECTION 1

Describe the Service or Product from the manufacturers point of view. Tell everyone why someone might want it. The first paragraph of a successful product review should repeat the manufactures ideas – not your own. Do this before you go off and begin talking about all the strengths and weaknesses.  Be short.  Be quick. Don’t spend too much time here. Get to the point as fast as possible.

• Introduce the Product and the manufacturer
• Repeat the ideas/claims of the manufacturer
• Why was this product make. What will it do
  
• Might people require an introduction to the company? A brief (very brief) history?
• What type of people would use it
• How will it make you feel

SECTION 2

Describe the actual Service or Product. That is, tell the story of why this product was made. Is there an inside story. Determine the driving force that lead to it’s creation.

• Give the audience an idea of who the manufacturer is
• Inform us of who the consumer is
• Why did the manufacturer pick this product
• What arguments are used
  
• What is the manufacturer trying to do
  

SECTION 3

You may now give your opinion as to whether the manufacturer achieved the goals. This is the body of your complete review. You may state your opinion as to whether the products goals were appropriate and if they succeeded.  This is the section where you will give evidence of the success and failure, the good and the bad.

RECAP

While you do not need to like the work you are reviewing, remember that criticism is more than complaining. Keep in mind there are a limited number of resources and everyone is constrained by finite time, money, and sources. Before demanding that a manufacturer take on an additional task, you might think about what portions of the product or service could have been eliminated to make room. Before complaining that the manufacturer was too focused on a single product, ask if other similar problems require solving. It may help to imagine that you are giving advice to a manufacturer about to create a product or service similar to the one you are reviewing. What constructive lessons can you provide?

If this all sounds like a big formula, it is. You don’t have to follow my formula exactly but once you have developed one for yourself you will begin to develop a style that comes with it and that’s all part of branding.

Each product and service was created to serve a particular function. It’s up to you to verbalize this function, understand it and describe how well the product fulfills this. By breaking down the service into it’s elements you’ll be searching for the answer to: what does this thing do and how well does it do it?

The ol’ comparison chart

If your like me, I like direct, visual comparisons to similar products. Often by looking at a chart with a feature list I learn more about the products form and function than by reading an entire article. Listing features is good for the eye too. Everyone want’s to look at graphs and pictures, so why not give it to them.

SEO Tools May Lag

If  you are so inclined, write reviews for new products. Niche products. As these products pickup in popularity, your ranking in the search engines will increase as well.

Unique Titles Work Best

It’s best to do a little research on your title. For the most part, a straight forward title will work best but you must be sure that it is not identical to hundreds of other titles. Straight forward also means to use some high impact, shocking or stand-out key words. You might incorporate the products name in the title and follow it with a key question, comment or conclusion. If you have researched keywords for this article, you may want to include one in the title.

Example: Highermemory.com Review: A Uniquely Simple Email Reminder Service, FREE!

Here is the progress of Dann O’quinn,one of the most talented artisans in town.

No one wants to be fat. Weather it’s your fault or not is of no consequence. The point is how to reduce your weight safely, quickly, easily and keep it off. Sound like a wish-list too tall? With so many diets on the market, it’s our mission to find those that stand out from the crowd. Which doets have the best chances of success and why? Let’s get going and look at a few.One program in particular is very effective at stripping away fat from overweight people. The intro page reads something like this:If you are like most, you are getting tired of endless dieting regimes with little or no results. The average person spends a great deal of time and money dieting throughout their lives, but for what? MOST DIETS SIMPLY DO NOT WORK!This is not fair to you! You deserve to lose weight and we are about to reveal a diet that will lead you to the body, health, and happiness that you have be looking for.You deserve to strip any unwanted fat from your body and look and feel the way you have always wanted. The name of our system is Strip That Fat, because that is exactly what happens when you use it. You can strip any unwanted fat from your body which will actually help your body and organs function better. It will also help you regain the healthy glow and that happiness back into your life. Less fat will give you more energy, a more clear mind, and actually increase happiness!Before we go any further, we want to let you know that our goal is NOT to belittle you, rather guide and support your weight loss. If we get a little harsh along the way, please understand that your health is in our best interest. Sometimes it takes the harsh truth and the “facts” to get this through.

We want to help you. The reason Strip That Fat is the top dieting programs available online is because we are actually helping people like yourself lose weight. Fair enough? Alright, let’s go…